Hoo Boy! From DallasFood.org, here's an amazing expose of Noka Chocolates, a super-dooper expensive chocolate company. This gripping ten-part (!) series details how the fancy-pants company buys bulk chocolate from French chocolate-maker Bonnat, forms it into undistinguished truffles, and sells it at a markup ranging from 2500-7000%. Worst of all, they have a pattern of deliberate obfuscation on the issue of where their chocolate comes from, suggesting strongly in all their promotional materials and personal appearances that they make it themselves.
The article is currently bouncing all over the Web, including good discussions on Metafilter and BoingBoing. This is the kind of superb online investigative journalism that can kill off a slimy company in one fell swoop.