Misdirection and Information Architecture

This post, which calls for a way to incorporate Misdirection (as used by magicians) into Information Architecture (like website design) strikes me as a bit of a stretch, but it's a fun idea -- especially for people (like me) who are interested in both topics. The rest of the UXcentric Blog tends towards the technical; if you're not involved in the Information Architecture field you might prefer to spend your time here.